Meet Our Staff

 WI Licensed Funeral Director | MN Transfer Care Specialist

MN and WI Licensed Funeral Director | Certified Crematory Operator | Certified Funeral Celebrant | Owner

Ashley was born and raised in St. Charles, graduating from St. Charles High School in 2004. She received her degree in mortuary science from the University of MN in 2008.

Ashley is a third generation funeral director, following in the footsteps of her grandpa, dad, and uncle. She says, “I love my job. I truly enjoy helping people through one of the most difficult times in their lives and helping them find creative ways to celebrate and remember the person who died.” Ashley is a licensed funeral director in MN and WI. She is also a certified funeral celebrant and certified crematory operator. 

She and her husband, Brandon, live just outside of Winona. They have two children, Brooks and Tessa, who keep them on their toes. Ashley enjoys spending time on the river, hunting, hiking throughout their property, and spending time with family and friends.

Grace Hartley

MN and WI Licensed Funeral Director | Certified Funeral Celebrant

Grace was born and raised in Wisconsin Rapids, WI, graduating from Assumption High School in 2016. She received her degree in mortuary science from the University of MN in 2020. She was the president of the Mortuary Science Student Association, an avid volunteer for Healing Hearts Connection Family Grief Camp, and worked for a trade service funeral home while in school.

Grace was first introduced to funeral service as a young child, when attending Hearts of Hope Grief Camp. That experience ignited a true passion for helping families during their most difficult days after a death.

In her free time, Grace enjoys being out on the river, fishing, kayaking, and spending time with family and friends. Her love of the outdoors comes from her first job with the Girl Scouts of the Northwestern Great Lakes. She spent 6 summers working at a girl scout camp in Irma, WI, and was a Girl Scout for 17 years.

 Grace moved to Winona and joined the Hoff team in October 2023. She currently lives in La Crescent with her fiancée, Eric; and two cats, William and Albert.

Maddie grew up in Kellogg, graduating from Wabasha-Kellogg High School in 2017. She went on to study at Iowa Central Community College for two years and earned her Associate of Arts and Associates of Science. She competed in track and field, throwing the shot put, hammer, and weight, and became a 3-time NJCAA All-American.

Maddie then transferred to Wayne State University in Detroit, Michigan to earn her bachelor's degree in Mortuary Science, and continued competing in track. She was a member of the Mortuary Science students committee, Sports & Entertainment Business Association, and she held a director position for her sorority, Alpha Gamma Delta.

Maddie joined Hoff Funeral Home in 2021 after graduating college. She currently resides in Goodview and is a member of the Goodview Activities Group. She is passionate about serving the communities and helping families find unique ways to memorialize their loved ones. “Each person has a different life story, and when a death occurs it’s my honor to assist in creating a meaningful celebration.”

In her free time, she enjoys snowmobiling, golfing, boating, side by side riding and playing volleyball. 

Mara grew up in Rochester, MN. She knew she wanted to pursue a career in funeral service since she was in high school. She graduated from the Program of Mortuary Science at the University of Minnesota in 2008. She joined Hoff Funeral Home in March 2023.

Mara and her husband, Bryan, live in Winona. She has 2 step-children, Alex and Brenna. When she’s not at work Mara enjoys working in her home pottery studio, and trying to wear out her rambunctious dogs, Aspen and River. Mara has an eclectic taste for music and goes to concerts whenever she gets the chance. More than anything, she loves spending time with Bryan and the kids at home. 

Kristi was born and raised on a dairy farm near Lake City and graduated from Lincoln High School in 1988. She went on to study at MATC in West Allis, WI where she earned her Associates Degree in Science, Funeral Service. She acquired her Bachelor's and Master's degrees from Augsburg University and is an Academic Behavior Specialist for children ages K-12.

Along with her passion for children with disabilities, she has been serving families at funeral homes in MN and WI since 1993. In April of 2024 she joined the staff at Hoff Funeral Homes full-time and will be serving all of their communities, making her home in Chatfield. Kristi has three children (Cale (Jordyn), Annie and Lauren) and is a proud grandma to Lennon and Logan. In her free time, Kristi finds joy in a kayak on the river, spending time with her children and cooking. "It was time to choose one career path that will take me into retirement and Hoff Funeral Homes was the perfect choice for me".

MN Funeral Director Intern | WI Funeral Director Apprentice

Lisa is from the small town of Elysian, Minnesota, and moved to Winona to attend Winona State University, where she received a degree in Social Work. She has remained in Winona where she and her husband, Matt, have raised their three children. After spending eighteen years driving her kids around and volunteering in their activities, it was time to channel her energy elsewhere.

She joined the Hoff staff in December of 2018 as a Preplanning Specialist, helping people plan their funerals in advance. She enjoys meeting new people each day and listening to their life stories. Although death isn’t an easy topic to talk about or to plan for, people are relieved once they have planned because it helps ease the stress for the family. One of the most rewarding parts of her day is making people feel at ease knowing they have their final wishes planned and financially taken care of.

In her spare time, Lisa enjoys spending time with her family and friends, volunteering, being outdoors, reading books, and doing puzzles.